Importance of Corporate Annual Reports

Corporate Annual Reports are essential documents for organisations to effectively communicate their business mission, brand values, financial statements, and future vision, as well as highlight their company and employee wins and achievements over the year.

The importance of using strong, professional branded imagery to visually tell your business story, and highlight staff achievements and successful projects cannot be underestimated. High-quality and engaging photography can greatly impact and enhance the effectiveness of annual reports, drawing readers in and creating a human connection to real people that builds trust and credibility.

Approach to Annual Report Photography

I’ve worked on several annual report projects for corporate communications agencies Brunswick and Identity, and directly for organisations such as Octopus Energy, Derwent, Lazard, Citibank, and American Express.

Photography commissions have spanned a wide variety of sectors including:
– Finance
– Investment
– Banking
– Energy
– Civil Engineering
– Technology
– Construction
– Property Development

The brief often requires a single-day or multi-day shoot for corporate portraits of a senior executive team.

Typically, corporate imagery for annual reports will include:
– group portraits of employees
– individual portraits of key people
– interior and exterior architectural images
– ‘fly-on-the-wall’ lifestyle images of people working or having meetings

Derwent London Plc

Derwent London is the largest office-focused real estate investment trust in the UK. I’ve been commissioned to photograph Derwent’s senior executives and employees for three of their Annual Reports, and the corporate shoots are always productive and well-organised. For the 2022 annual report, I shot several group portraits of their various teams including Finance, Health & Safety, Leasing and Marketing, Valuation and Investment, Asset and Property Management, Development and Sustainability, and Building Management & Facilities.
It was a logistical challenge to arrange for this number of people to be present for the shoot. Scouting for suitable locations required recces ahead of the shoots so that the positioning of the often large numbers of people could be planned for accordingly.

Common Challenges

The individuals I’m commissioned to photograph for annual reports are often time-poor, so location recces carried out before the shoot are valuable. Working closely with an Art Director and making up-front decisions on the composition, lighting, and poses needed is essential.
Many people can feel apprehensive about having their photograph taken, so it’s part of my job to help them relax, look comfortable, and enjoy the process.

Final Results

In summary, professional and high-quality annual report photography shot by a creative and experienced corporate photographer, not only engages stakeholders but helps to set your organisation apart.
The results for corporate lifestyle and senior executive portraits should be authoritative, approachable, and professional, and also bring brand elements into the photographs where applicable. On a final note, the beauty of commissioning a full range of corporate executive headshots, group photographs, and lifestyle shots, means the images can also be for your company website, LinkedIn profile headshots, and other promotional materials.

See more examples of my corporate photography work and email richard@richardbollphotography.com to discuss images for your next annual report.