How professional headshots reflect and elevate your successful brand.

Professional, high-quality corporate headshot photography is a necessity for any successful, well-established company, to portray an authentic business image that suits your specific brand. These unique portraits should reflect the individual employee being shot and the overall values of the business.
Headshot photographs can be used in a variety of ways:
– They form the first impression of the business and its employees and can be used for marketing, not only on your website but also for LinkedIn profile pictures, press stories, business plans, annual reports, and presentations.
–  To help build a connection with your potential customers, as people are more likely to reach out and make enquiries if they can see the faces of the CEOs and employees behind that company.
– Brand headshots can help to represent certain values and qualities, such as warmth and sincerity, generally giving the impression of your staff being friendly and approachable.
– When new colleagues join and with more people working remotely, it’s a good way to build that connection internally and introduce new faces to the business

Styles and approaches to headshot photography.

When producing corporate headshot photography, it’s common to shoot either against a completely neutral backdrop or to show the interior of an office space.
The advantage of using a white or grey coloured background is consistency and neat uniformity for each headshot. Every photograph, even if shoots are carried out six months apart, can look entirely uniform. It’s useful on a company page, to reflect the level of organisation and togetherness of a business. If shots are taken within an office interior, often the background will be made deliberately out of focus. You can still see the photograph is taken in an actual office, rather than against a backdrop paper. Your choice comes down to the nature of your company’s building and if it’ll suit the image you want to portray. It’s worth giving this some thought before you choose a particular style.
I’ve helped many clients in the past work out the best style of headshot photographs to suit their brand and company values. We’ve discussed various ideas and options that I’ve used previously and potential suitable locations and styles, to help make this important decision.

A professional photographer can make or break your corporate headshot photography.

Any photographer you commission will bring their own level of expertise, creativity and style to your brand headshots. Many companies that I’ve shot for have set style guides and dress codes, to ensure the same consistent approach is used by multiple photographers around the world. It doesn’t matter if the photos were taken in London, Mumbai or New York, every shot will have the same look, even if photographed on different continents by different photographers.
I photograph people using a wide range of set poses, which means I can shoot them efficiently in a fairly short space of time. Typically, I only get 15 minutes at a time (sometimes as little as 5 minutes) with each person. People don’t have hours to spend having their picture taken and my approach lets them get on with their working day.

The old adage that everyone has a best side is absolutely true. Rather than spend a great deal of time trying to work this out, I shoot the same series of poses facing to the left and the right. By the time I’ve photographed the whole range, I’ll have about 60 images per person. I delete the off shots, for example, someone blinking, leaving around 40-50 shots to choose from. I prefer to use a portrait lens for headshots which has a particular focal length considered optimal for taking portrait photographs. Flash lighting is also an important element to consider. I always bring at least two professional flash lighting heads with modifiers, such as softboxes or umbrellas. These provide a flattering, soft light and in combination with other lights, create a visually pleasing aesthetic.
Once you’ve chosen your favourite shots, these images will then be optimised and refined digitally in Photoshop. Sometimes, retouching and fine-tuning is needed if people have creases in their shirts or stray hairs, for example. Unwanted objects in interior shots, such as fire exit signs and other distractions in the background can also be removed. The final headshots are as polished and refined as possible, providing a consistent look across a complete set of images.

In summary, successful and well-established businesses will be expected to have a regularly updated set of professional, fully optimised and consistent corporate headshot photography taken by an experienced, technically adept, professional portrait photographer.

Examples of headshot commissions that I’ve carried out for clients including Citibank, The Brunswick Group, Numis Bank, and Octopus Energy can be found here. If your own brand headshots need an update, please feel free to email me at richard@richardbollphotography.com or call +44(0)7812 908229.