Cavendish

Cavendish (formerly the BECG Group) is a multi-award-winning communications consultancy that specialises in working with corporate and political organisations. Their recent rebrand has unified the Group’s four sub-brands: BECG, Cavendish Advocacy, Liberty One, and LoveThat, marking its journey to become a full-service international communications consultancy.

With a 150-strong team of consultants, their collective knowledge, abilities, and expertise span many different sectors, including Energy & Utilities, Infrastructure, Property, Health & Wellbeing, and Fast-moving Consumer Goods (FMCG).

By combining the company’s specialist corporate communications, public affairs, digital engagement, and creative services teams, the new Cavendish brand will offer its clients a fully integrated solution with the ability to deliver impactful, multi-discipline strategies and campaigns.

Corporate Headshot & Lifestyle Photography

Over 3 consecutive days, I visited the Cavendish Headquarters in London and two of their regional offices in Southampton and Birmingham. I produced a wide range of corporate headshots and lifestyle photographs of their employees that were commissioned to update and reflect their new branding.
The images that were generated combined a range of photography including staff working in their offices, having creative meetings, socialising, and going for walking meetings outside. I also took a range of corporate office lifestyle photography of office interiors and exteriors.

Day 1: Southampton

Day 2: London

Day 3: Birmingham

The 3 day shoot

In all of the locations, we took pictures inside the offices as well as outside to get the benefit of natural light. During the shoot in London, we took photographs in Westminster due to Cavendish’s specialism in working with political organisations.

As part of this shoot, I also arranged for a hair and makeup artist who I’ve worked with before to be on hand for the headshot photographs. The headshots taken have multiple uses. Cavendish can use the images for their website, and also for LinkedIn profiles, presentations, promotional and marketing materials, editorials in magazines, etc.

A video crew was also in attendance on these shoots creating content at the same time. Combining two mediums to get moving footage and still images is a fairly common scenario on the corporate photography shoots I carry out.

Corporate Lifestyle Approaches

There are two main approaches I tend to use for corporate lifestyle photography. One approach is to take ‘fly on the wall’, documentary-style photographs showing people naturally working at their desks or engaged in meetings around the office. The other is to set up mini scenarios which could be between 2 and 10 people. For example, arranging staff to sit together in a formal meeting, having creative conversations about specific projects, or social scenarios with colleagues meeting up for coffee or having breakfast in the offices. It’s good to mix up these photography approaches to show different sides of office life.

The 3 day shoot was really enjoyable and it was great working with the Cavendish team on this rebranding project, and to see the images being used so extensively throughout their website.

To find out more about the new Cavendish brand, visit their website and see more examples of my corporate lifestyle photography work.