Diageo Luxury Limited Edition Whisky Presentation Box
I was commissioned by the boutique content marketing and digital commerce agency Precious Media, on behalf of Diageo, to take studio photographs of an exclusive luxury presentation box containing 8 limited edition whisky bottles. Diageo was founded in 1997 and is a global brand leader in premium drinks, known for products that include Johnnie Walker, Smirnoff, Guinness, Baileys and Captain Morgan. Only 20 whisky presentation boxes were produced. 10 were sent to the UK’s leading whisky critics and 10 were made available for sale. Each presentation box was created with 8 bespoke compartments, to hold one special edition miniature scotch whisky bottle inside.
Original fine art prints were specially commissioned by several talented artists to be featured on the outside of each drawer and whisky bottle. These designs are also included in the presentation box as limited edition prints.
8 Limited Edition Single Malt Scotch Whiskies
Each of the 8 whiskies have a unique flavour and character. The tasting notes for the whiskies are as follows:
1. Singleton: Delicate. Light. Perfectly balanced. Uniquely versatile.
2. Clynelish: Muscular and slightly peaty.
3. Oban: Elegant. Mature. Fruity flavours with rich peat smoke and spicy wood.
4. Talisker: From the Isle of Skye. Captures the elemental wildness and beauty of its birthplace.
5. Lagavulin: Intensely flavoured, smoky and rich.
6. Glenkinchie: Known as ‘The Edinburgh Malt’. Fragrant. Light. Subtle. Floral.
7. Mortlach: Known as ‘The Beast of Dufftown’. Bold flavour. Refined. Complex. Elegant.8. Roseisle: Light. Grassy spirit. Nutty. Malty.
The creative process & studio photoshoot
The one-day photoshoot took place at Jet Studios in Fulham, London. It was a collaborative team effort, working alongside several creative art directors and a product stylist. My photographic assistant, Lee Thompson, was also on hand to assist me with tethered shooting and studio lighting throughout the day. Before the whisky product shoot, several weeks of meticulous planning and preparation took place, to decide on the range of images needed on the day, including discussion on optimum lighting, backdrops and angles. There were also ongoing creative conversations on the day itself, to discuss the best approach for the brand photography and any minor changes required.
The brand shots were a combination of illustrative, e-commerce product photography against pure white backgrounds, and creative, stylised shots with a mixture of close-up images showing the finer details of the whisky bottles, and wider overhead photographs of the complete product set depicting the presentation box, 8 whisky bottles and fine art prints. The creative images were shot against a pre-painted backdrop the product stylist had prepared in advance. As the camera was tethered to a laptop, the client was able to remotely view the digital photographs in real-time as they were being produced, providing instant feedback and sign-off for each shot. This made for a highly efficient and collaborative approach to the studio photoshoot, where both the client and the agency were very happy with the final results.
It was a very successful shoot that was well-planned and executed with great lighting, styling and art direction.
The final images have been used on Malts.com. See more examples of my brand product photography work.
